ExPRO by Fitness SG is one of the largest fitness conventions in South-East ASIA.Happening at Suntec Singapore,ExPRO 2019 featured a plethora of events like Seminars, Convention, Dance Party, Kettlebell Championships, ExPRO Strength Challenge and multiple Networking events.
The challenge was to attract and enhuage multiple audiences ranging from exercise professionals, athletes, entrepreneurs in the fitness industry to fitness enthusiasts. We were tasked with building and managing a community of people who are passionate about fitness and increase the number of registrations for multiple events at ExPRO 2029.
Leveraging the active presence of fitness enthusiasts on various social media channels, we started building the ExPRO community on Facebook and Instagram. We not just introduced the various events through these channels, but deep-dived into what ExPRO is offering through them. While announcing the impressive lineup of 40+ international Presenters, conversations were created around the various topics of Seminars like GroupEx sessions, Animal Flow, innovations in HIIT, diet and dietary restrictions, yoga, fitness needs of special populations and so on. The presence of every fitness brand at the Convention was announced and celebrated, connecting with their specific audiences.
As these conversations started garnering attention, we created more excitement by bringing the focus on the Dance Party celebrities and Presenters of Seminars. This generated organic engagement and united the followers of multiple professionals in a single community. As the excitement soared, several fitness celebrities and brands created and shared exclusive content for ExPRO. This active social community and our digital amplification efforts helped in making ExPRO 2019 being perceived as a not-to-be-missed fitness convention for every fitness enthusiast.
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