Vodafone (Maharashtra) wanted to launch their new service offering targeted towards the youth - Young professionals, college and school kids called ‘Vodafone U’. Our affair with Radio Mirchi continued and resulted in the fortunate and planned birth of Vodafone U - Battle of the Bands a.k.a UBOB - Maharashtra’s first and largest college band competition.

Vodafone and Radio Mirchi are already massive power houses and have a large following amongst the youth. But, grabbing the attention of the young and energetic minds is always a challenge especially on digital mediums. We created social media accounts on Facebook / Instagram / Twitter We wanted to reach out to a maximum amount of our audience across various towns and succesfully did so! Here’s how it all unfurled.